Here’s the question I would like to explore in this Beyond the Book Video-Vitamin:
“Olimpia, I’m an author of a women’s history book and I’ve thought about turning my book into courses for quite some time now. How do I decide which of the topics could lend best to profitable online courses?”
Love this question because it’s the cornerstone of a book-to-course business. It is the reason why I always repeat that turning books into courses is about transformation, not transfer of content.
Find out the five main reasons your audience will buy online courses or live workshops based on your book even though they have your book available and sometimes even included into your course’s main offer.
I’d love to hear from you in the comments below. Have you ever paid for anything online that, in theory, you could’ve learned on your own — from a book? Did you enjoy the experience? Was it what you expected to be?
Thank you for reading, watching and sharing your thoughts.
As a book author, you’ve probably heard a lot the term Marketing Platform which includes elements like a web presence, media contacts you’ve established, articles you’ve published, public speaking services you offer, TV shows, Podcasts, and any other means you currently have for making your name and your work known to your readers.
Creating courses out of your non-fiction book is also a great way to build your own unique marketing platform. But it can be more than just a way to market your book. Taking your expert knowledge and turning it into something that creates value for your audience,actually becomes another stream of income for your business.
It’s good to know that in the Online Learning world a Platform is also a marketplace for online courses. A Learning Platform provides tools which enable users to create a course, promote it and earn money from student tuition charges.
A Learning Platform allows you to build online courses on topics of your choice. You can upload videos, presentations, PDFs, audios and live classes to create courses. Instructors can also engage and interact with users via online discussion boards.
Some Learning Platforms also offer marketing services. In some cases the platform can retain up to 50% of the earnings if the student comes through the platform’s own marketing efforts.
From what I’ve experienced, authors who identify their audience and start speaking to it directly, are the ones who succeed today. The ongoing conversations build connections and opportunities to catalyze their relationship over time and create a strong community. People follow those who have a unique story to tell, those who speak their audience’s language, those who show up, and those who provide tools and support. Building a marketing platform for a book or a course should be about building a community – a natural and ongoing process.
Authors from all over the world are sending questions about their book-to-course transformation ideas.
What would be one thing that you need help with?
Join thousands of authors who leap beyond the book and win!
The Internet has changed education and it’s not like those foreign languages courses we used to take in high school. Education online has changed big time! Technology makes it exciting and accessible. Authors too get serious about online learning. They step beyond the book, reach people worldwide and impact more!
If you have a powerful book, then you have the power to change lives.
The only thing you need to decide is how much impact you want to have in the world?
If you are a speaker or an educator and have lessons to share from your own experience, I’d love to hear them. Leave a comment below and let me know.
If you found this Video-Vitamin valuable, please share it with anyone who has a dream to make a bigger impact in the world with online or face-to-face courses.