Today Video-Vitamin is about the ONE question that is always greeted with puzzled looks from my learners, plus, helping you see why courses are built around teaching people, not content.
Try the transformational exercise I use and let me know how it worked.
As you have probably seen we launched a Free Discovery Session Campaign for Romanian authors. The reason I’ve decided to create this campaign that many Romanian authors, especially blog authors, reached out is they needed help in their pursuit of a next level product for their audiences.
They saw the need to go deeper with their help and many of them strongly believe they can create a learning product to help their followers on a deeper level.
Because we can only schedule 10 free discovery sessions this month, I’ve decided to answer some of the questions via my Youtube channel.
“How to set up practice in the right way?” is the question I’ve got from Miriam.
Sharing my thoughts + how cooking home made tortellini went wrong for me 🙂
Thank you for watching and sharing your thoughts.
See you soon beyond the book!
Olimpia Mesa
“What gets in the way of new learning most often?” I was asked last week in a coaching session.
I see authors sometimes surprised that even though the audience buys into the outcome or the destination, and the destination really makes sense, there are a number of factors that slow down the learning process.
Find out what you may need to consider to smooth out the learning journey!
Join thousands of authors who leap beyond the book and win!
Olimpia Mesa
One of the biggest challenges authors face when trying to transform their book into courses is ignoring the second element I discussed about in this Vitamin-Video on profitability.
Watch the Vitamin-Video, write down all the questions you hear, do the research and use everything you discover to raise awareness, interest, desire and of course, to create your courses.
If you do the research and actually use the data in every piece of work you create during your book-to-courses transformation, questions below will no longer be questions for you:
Does my book-to-courses transformation solve real customer problems?
Would they really be willing to pay for these online courses?
How would they like to be reached?
Join thousands of authors who leap beyond the book and win!
Olimpia Mesa
Here’s the question I would like to explore in this Beyond the Book Video-Vitamin:
“Olimpia, I’m an author of a women’s history book and I’ve thought about turning my book into courses for quite some time now. How do I decide which of the topics could lend best to profitable online courses?”
Love this question because it’s the cornerstone of a book-to-course business. It is the reason why I always repeat that turning books into courses is about transformation, not transfer of content.
Find out the five main reasons your audience will buy online courses or live workshops based on your book even though they have your book available and sometimes even included into your course’s main offer.
I’d love to hear from you in the comments below. Have you ever paid for anything online that, in theory, you could’ve learned on your own — from a book? Did you enjoy the experience? Was it what you expected to be?
Thank you for reading, watching and sharing your thoughts.
It is paramount to explore if your book can be turned into courses, however working with authors I came to this realisation that the core of a successful book-to-courses business is not the content. Find out why authors like Seth Godin and Shawn Achor succeed Beyond The Book in my today Video-Vitamin!
What’s the one biggest insight you’re taking away from this video-vitamin? Leave a comment below and let me know.
Join thousands of authors who leap beyond the book and win!
Olimpia Mesa
P.S. If you found this valuable, inspiring and worthy of your time, please share it with fellow authors.
WHAT IF you could turn your book teachings into life transforming results for your audience? WHAT IF you had a proven step-by-step guide for transforming your book-content into an online course or a face-to-face course? WHAT IF you could up-sell book buyers to course purchasers the simple and profitable way?
Olimpia Mesa TV is my favorite avenue to show you how thousands of authors successfully stepped out beyond the book with online or face-to-face courses and to help you with actionable wisdom on how to transform your content into courses through my weekly Beyond The Book Video – Vitamins.