WHY WOULD ANYONE PAY FOR MY ONLINE COURSE IF THEY CAN BUY MY BOOK?
Love this question because it’s the cornerstone of a book-to-course business. It is the reason why I always repeat that turning books into courses is about transformation, not transfer of content.
Find out the five main reasons your audience will buy online courses or live workshops based on your book even though they have your book available and sometimes even included into your course’s main offer.
I’d love to hear from you in the comments below. Have you ever paid for anything online that, in theory, you could’ve learned on your own — from a book? Did you enjoy the experience? Was it what you expected to be?
Thank you for reading, watching and sharing your thoughts.
See you soon beyond the book!